Kellogg’s Nutri-Grain cereal has been named as New Zealand’s top product for saying they are healthier than they are.
The award is given out by Consumer Magazine for the first time this year.
More than 200 nominations were received for Consumer, after it asked consumers to highlight food marketed as healthier than it is.
She said Nutri-Grain was marketed as a healthy option, ‘iron man food’ and a source of protein and fibre, when a quarter of it was sugar.
Another popular product featured in the awards was Nestlé’s Milo.
Powerade and Gatorade also got awards, the latter of which contained 15 teaspoons of sugar in a litre bottle.
Some brands of almond milk and berry muesli bars also rated badly, as they contained less than 5 percent of the nuts and fruit depicted on their labeling.
She said the aim of the awards was to call out food marketers’ claims which represent products as being healthier choices.